Put your brand inside Atlanta's story.
Backseat Legends is a video podcast where the artists, DJs, and producers who built Atlanta hip-hop tell the stories behind the sound. Hosted by NuFace. Presented by GreatNight.
The oral history of Atlanta hip-hop.
Every episode, a legend sits down with NuFace and tells the stories no one else has on record — the records, the clubs, the moments that shaped a sound the whole world dances to.
Think Drink Champs, but with an Atlanta accent. Legacy artists. Untold stories. A city that never stopped influencing culture.
This isn't an ad buy.It's cultural association.
Credibility you can't buy elsewhere.
Your brand shows up inside trusted conversations, introduced by a host the audience already believes. That's worth more than a thousand banner ads.
An audience that acts like a community.
Adults 25–54. Atlanta natives and transplants. DJs, promoters, artists, founders, and the people who fill the city's venues every weekend. They notice which brands show up for the culture — and they spend with them.
Content that keeps working.
Every episode becomes clips, reels, and shorts that circulate long after launch week. One sponsorship, months of shelf life.
Atlanta is the room to be in.
The city has driven mainstream music, fashion, and nightlife for 30 years. Being part of its story travels far beyond the city limits.
Your customers arealready in the audience.
- Millennial and Gen X hip-hop fans who treat the music as identity, not background noise
- Nightlife and event-goers across metro Atlanta
- Tastemakers: DJs, promoters, stylists, and creators who influence what everyone else buys
- Fans nationwide who look to Atlanta for what's next
Placeholder: verified audience numbers — downloads, views, social reach — added once live.
Simple ways in.Nothing bolted on.
Presented By
Your name on every episode — opening billboard, thumbnails, host mentions, and show descriptions.
Host-Read Endorsements
NuFace tells your brand's story in his own words, 60–90 seconds, inside the conversation. No scripts that sound like scripts.
Sponsored Segments
Own a recurring moment — "The Backstory," "Atlanta Firsts," or "Legacy Lesson" — brought to you by your brand.
Branded Clips
Your brand on the episode's most shareable moments, cut for Reels, Shorts, and TikTok.
Live Activations
Be there in person — tapings, listening parties, and afterparties at Atlanta venues. Sampling, signage, and real face time.
Custom Ideas
A ride-along in your vehicle. A style breakdown in your gear. An afterparty at your location. If it fits the culture, we'll build it.
Pick your level.Every tier is turnkey.
Founding Season Partner
Category exclusivity. Presented-by branding on every episode, two host reads per episode, branded clips, and live event integration. Your brand, woven through the whole season.
Request details →Episode Partner
Own one episode top to bottom — host-read ad, branded clip, and your link in every description.
Request details →Clip Partner
Sponsor a bundle of 3–5 short-form clips. Perfect for product launches, event promotion, and local businesses testing the water.
Request details →Pricing available in the media kit — request it below.
Real reporting.No guesswork.
Every sponsorship includes a clear performance recap.
- 01Episode views and downloads by platform
- 02Clip reach, engagement, and saves
- 03Confirmation and timestamps for every host read
- 04Link clicks and promo redemptions
- 05Audience geography and top-performing moments
- 06A post-campaign recap with recommendations for what's next
Be first.Own the category.
The brands that back cultural moments early are the ones the culture remembers. Our first partners get founding-sponsor pricing, category exclusivity, and a seat at the table as the show grows — before rates move to standard media pricing.
Hosted byNuFace.
An Atlanta fixture with real relationships across the city's music, nightlife, and creative scenes. Guests don't do interviews with NuFace — they have conversations. That's why the stories are ones you haven't heard anywhere else.
Let's build somethingAtlanta remembers.
We're pitching a small group of brands that fit the culture. If that sounds like yours, let's talk.